Sections
Source basis and methodology00 →Brand archetype01 →Tone-of-Voice02 →Brand values and purpose03 →Brand Identity Prism04 →Brand assets05 →Semiotic analysis06 →Distinctive assets07 →Positioning08 →Audience alignment09 →Employer brand10 →Narrative analysis11 →Digital and channel execution12 →Brand harmony13 →Brand index14 →Exploiting competitors' weaknesses→Not one model. But all the right ones
brandvju brings together all the recognised models and activates them at once. A brand is a system – only in context does the analysis make sense.
The structure of the analysis
15 sections. Five dimensions. One integrated diagnosis
No model can stand alone. It is the combination and synthesis that delivers the strategic diagnosis.
Model selection follows four criteria
01
Academic grounding
Published, peer-reviewed or well-documented in academic literature – not merely consultant practice.
02
Practical applicability
Produces concrete, actionable insights – not merely categorisations.
03
Complementarity
Together covers the full breadth of brand identity without undue overlap.
04
Market neutrality
Applies across B2B and B2C, industries and markets – not only in one context.
From analysis to action
Prioritisation of recommendations
Recommendations are sorted into three levels – not by when they can be solved, but by strategic consequence. The levels reflect the severity of the underlying weakness and the impact of addressing it.
Critical
Addresses weaknesses that directly undermine credibility, differentiation or commercial strength. These are the recommendations with the greatest strategic impact and most clearly measurable effect. Typically 1–3 recommendations per analysis.
Month 1–3
Important
High strategic value, but requires more preparation, resources or depends on something critical being in place first. Addresses significant development areas with clear impact on brand strength over time. Typically 4–8 recommendations.
Month 2–6
Consider
Development opportunities with positive impact, but lower priority now – either because they depend on Critical and Important being implemented, or because they require capacity that is not yet in place. Activated on an ongoing basis.
Month 6–12
Prioritisation is not static. When you implement a recommendation and run a partial analysis, the system updates its assessment – and the plan adjusts.
Professional honesty
What the analysis can do – and what requires more
Professional honesty is a core value at brandvju. Several analysis dimensions point to assessments that require external research to be fully verified:
brandvju is the professional foundation. Precise, honest and action-oriented.
Beyond the analysis
Competitor intelligence
brandvju can also analyse your competitors and translate their weaknesses into prioritised action recommendations for you. The analysis uses the same methodological foundation – but the perspective is reversed: instead of strengthening your own brand, we identify the open positions the competitor leaves, and what you can concretely do to occupy them.
Read about the method →Ready to see the result of the analysis?
The first analysis is free. Only requires a link to your website.