About brandvju
We make brand work clear, concrete and easier to act on
Most companies contain more brand value than they manage to realise.
Not because ambition is lacking. But because everyday life often gets in the way. Deadlines, campaigns, sales tasks, internal requests and limited resources mean that the long-term brand work is easily pushed aside.
At the same time, brand is rarely simple. A brand is not just a logo, a Tone-of-Voice or a position in the market. It is a coherent system of identity, communication, relation, position and coherence. That is why strong brand work requires both overview, method and the ability to translate insights into action.
That is why we built brandvju.
brandvju is a web-based brand development platform that helps companies understand, develop and strengthen their brand — structured, knowledge-based and with concrete next steps.
From analysis to action
Many brand analyses end up as reports that are interesting to read but hard to use.
brandvju is built with a different purpose: to make brand insight actionable.
We analyse your brand across 13 recognised brand models and consolidate the results into one integrated assessment. This provides a clear picture of where the brand stands strong, where there is ambiguity, and where the greatest potential for improvement lies.
But the analysis is only the beginning.
The insights can be translated into concrete, prioritised recommendations, so you not only get an answer to what your brand looks like today — but also what you should do next.
Three questions. One integrated brand effort.
brandvju is built around three simple questions:
Who are you?
The analyses map your brand as it appears today — across identity, communication, position, relation and coherence.
What should you do?
The recommendations help you prioritise the actions that can strengthen your brand, create clarity and exploit relevant opportunities in the market.
Who do you want to be?
A strong brand is about both understanding where you stand and choosing where you want to go.
Built for everyday use
Brand strategy should not only be reserved for large agency engagements, lengthy presentations or companies with big marketing departments.
We believe that all companies deserve access to more qualified brand work.
That is why we have gathered recognised models, practical recommendations, methodology explanations and professional concepts in one coherent tool — to make brand work more manageable.
brandvju is developed for you who have responsibility for brand, marketing or communication — and who need overview, strong arguments and concrete tools in your daily work.
Our approach
We do not believe in one single model as the answer to everything.
A brand is a system, and only in context does the analysis make sense. That is why brandvju combines several recognised models and looks at the brand from multiple perspectives.
Our approach is:
Academically grounded
We build on models and methods that are well-documented and professionally recognised.
Practically applicable
The analysis must be usable. Therefore the goal is not only insight, but concrete recommendations and next steps.
Market neutral
brandvju works across all B2B and B2C, industries and markets.
Easy to understand
We explain models and technical terms in a language that can be used in everyday work — also when brand work needs to be anchored with colleagues, management or partners.
The experience behind it
Martin Ove Rasmussen is the founder of brandvju and has more than 30 years of experience in branding, communication, media and management — including over 20 years as CEO. As a leader, adviser and entrepreneur, he has worked at the intersection of strategy, technology and business development. He created brandvju to make qualified brand analysis concrete, actionable and accessible to more companies.
View profile on LinkedInThat experience is built into the platform's way of analysing, prioritising and explaining. Not as subjective gut feelings, but as a professional foundation for a tool that helps companies work more structured and qualified with their brand.
Clarity you can act on
brandvju is not built to replace human judgement, experience or strategic responsibility — quite the contrary!
The platform is built to provide a stronger foundation for the choices you already need to make. It helps you see patterns, find weaknesses, formulate direction and prioritise effort.
Because when brand work becomes clearer, it also becomes easier to act on.
And that is where the brand truly begins to develop.
Brand Intelligence for Smarter Decisions