Your clients’ brands,
analysed in an afternoon
You know the craft. What is missing is the time to build the basis every single time. brandvju analyses, structures and documents, so you can spend your time on the judgement and the advice.
15 analysis sections
Built on 13 recognised models from research and practice, consolidated into one methodological foundation.
Translated to clear actions
You get prioritised recommendations with concrete next steps and a timeline.
Prioritised by impact
We show you what moves the needle most – and when it makes sense to get started.
12-month timeline
See what needs to happen now, later and long term – gathered in one plan.
3 types of recommendations
For your own brand, your position against competitors and the concrete material you work with.
Market neutral
Works across all industries and markets – B2B and B2C.
Brand assistants
Finders for archetype, voice and core story. BrandWriter writes the copy in the brand voice.
This is where the hours and the advisory value disappear.
It is rarely the ability to deliver good work that is the problem. It is the time to build the basis, document the recommendation and make it visible to the client. These are the situations agencies and consultants name again and again.
The position
“The client sees us as the ones who execute. Not the ones who advise.”
When a recommendation comes with a documented analysis behind it, the conversation moves from tasks to strategy. That is the conversation that carries a higher rate.
The pitch
“The pitch is due the day after tomorrow, and there is no hour set aside for research.”
A link to the prospect’s website gives you a full brand analysis across 15 sections. You spend the time on the angle instead of the digging.
The upsell
“We know the client needs more than the contract covers, but we have nothing concrete to point at.”
Recommendations are prioritised and split into Critical, Important and Consider. The conversation about the next job starts in the client’s needs, not in your calendar.
The basis
“The client asks what we base the recommendation on, and the answer is experience.”
Every recommendation carries a rationale and an expected effect, anchored in the analysis. The experience is still yours, now with something to point at.
The handover
“The client lead changes jobs mid-engagement, and the new one starts from scratch.”
Analyses, recommendations and decisions sit together on the client rather than in one head or an inbox. The new colleague gets up to speed in an afternoon.
The workshop
“The workshop is in two weeks, and preparing takes as long as the day itself.”
Our three Finders run archetype, tone of voice and core story as structured sessions, solo or in a group. You facilitate instead of prepare.
The field
“We are one of four agencies chasing the same client, and all four promise roughly the same thing.”
You arrive with a diagnosis the others do not have: where the brand is strong, where it is unclear, and what that costs them. Hard to match with a hunch.
The unfamiliar sector
“The prospect is in a sector nobody on the team has worked with before.”
The analysis is market-neutral and built on the brand’s own material and position. You sound like someone who has done the homework, because you have.
The competitors
“The competitor analysis takes three days that nobody wants to pay for.”
Analyse the competitors on the same basis as the client, and get recommendations pointing to where they are weak. Without the three days.
The shared picture
“Three of us work on the same client, and we do not hold quite the same picture of the brand.”
You work from one documented profile of the brand instead of three impressions. Disagreements become something you can actually decide on.
Consistent quality
“Four clients in the same sector, and the analysis has to be equally sharp every time.”
The same method and the same 15 sections on every single client. Quality does not depend on who had time that week.
The forgotten document
“Last year’s recommendations sit in a document nobody has opened since it was sent.”
Recommendations live in the platform with status and timeline. You can show what has been done and what is still open.
The boardroom
“The recommendation has to survive being shown to a board.”
Reports and presentations are built to be shared. They look like something the client could have commissioned themselves.
Disagreement in the room
“The leadership team does not agree on the core of the brand, and we only find out when it costs a campaign.”
Group sessions make the disagreement visible immediately and gather it into one decision. Cheaper to discover at the table than in the market.
The memory
“The new hire asks what was decided about the brand last year, and nobody can answer precisely.”
Decisions on archetype, voice and core story are stored on the brand with a date. The answer is there, also when the person who made it has moved on.
Two voices
“Two copywriters on the same client deliver two different voices, and the client notices.”
BrandWriter writes and optimises in the brand’s own voice, defined once. The text sounds the same regardless of who touched it.
The half day
“The intern’s draft has to be reworked so it sounds like the brand. That takes half a day every time.”
Drop the text into BrandCheck and get it scored against the identity with concrete fixes. Half a day becomes fifteen minutes.
Your judgement. A stronger basis.
brandvju does not take over the advice. The platform gathers the material, structures the analysis and documents the basis. You interpret, prioritise and turn it into the right solution for the client.
Built for working on other people’s brands
Everything in brandvju is tied to the individual brand. That means you can work on clients, prospects and competitors side by side, without mixing up their analyses, material, decisions and recommendations.
As many brands as you need
Analyse the brands you work on, including the ones you are only pitching.
From pitch to ongoing advice
The analysis follows the brand onwards from pitch to recommendations, workshops, content and continuous development.
Competitors on the same basis
Analyse the competitors and identify the weaknesses and open positions the client can act on.
Client-ready deliverables
Analyses, recommendations and presentations are made to be used directly in the client meeting, the workshop and the board presentation.
One method across the agency
15 analysis sections and the same methodological foundation every time make quality less dependent on who had time for the job.
Finders for workshops
Use the Archetype Finder, Tone-of-Voice Finder and Story Finder alone or together with the client’s leadership and team.
From insight to action
Analyses
Get an overall diagnosis of your brand, see yourselves against competitors, and measure concrete material against your identity. Add your own material, so the analysis sees more than the website.
Actions
Get prioritised recommendations for your brand, your position in the market and the material you work with.
Assistants
Define the desired identity with Finder Suite, and use BrandWriter to translate it into communication.
Not one model. But all the right ones
15 analysis sections
A comprehensive methodological foundation built on 13 recognised models from research and practice.
5 dimensions
Identity, expression, positioning, relation and coherence.
One integrated diagnosis
We consolidate everything into a clear and coherent picture.
Academically grounded
Developed on the basis of research and documented methodology.
Practically applicable
Designed to create value in the real world – not just in theory.
Market neutral
Works across all industries and markets – B2B and B2C.
Three ways to analyse
Brand analysis
The full analysis of your own brand. 15 sections, Brand Index and Brand Rose, gathered into one diagnosis.
Competitor analysis
The same methodological foundation, but the perspective is reversed: we find the open positions the competitor leaves behind.
BrandCheck
Measure a text, a page, an image or a document against your brand identity, or pick something from the material archive. Get two reasoned scores: consistency and differentiation.
A brand does not live on a website alone
It also lives on the shop front, the signage, the delivery van, the uniform, the packaging and in the post on LinkedIn. None of it can be fetched automatically, however good the technology. Social platforms block everything that is not logged in, and a shop front does not exist online at all.
In the material archive you add the material yourself. It is read once and then feeds every new analysis. That is what turns the analysis into a full brand analysis rather than a purely online one.
Physical material
Shop front, signage, packaging, vehicle wrap, uniform and exhibition stand. Photograph it and add it.
Social media
Organic posts in your own voice. Save a screenshot, and they feed the analysis with the right date.
Ads and campaigns
Print, poster, outdoor and banners. Material produced with strategic intent that rarely exists online.
Articles and coverage
Written by others about you, including behind paywalls. Judged as the outside view, never as your own voice.
Recommendations that create real change
Concrete and action-oriented
Each recommendation is specific, realistic and ready to execute.
Prioritised across 3 levels
Critical, important and consider – so you always know what delivers the greatest impact first.
Linked to a 12-month timeline
See what needs to happen now, later and long term – with clear timing.
3 types of recommendations
For your own brand, your position against competitors and the concrete material you work with.
Impact/Effort matrix
See the recommendations grouped by impact and effort, so you know where you get the most for the effort first.
Assistants that strengthen your work
Archetype Finder
Find the archetype that best fits your brand – and see how you can strengthen it in practice.
Tone-of-Voice Finder
Define your Tone-of-Voice so your brand sounds like you – inspired by Nielsen Norman Group's model.
Story Finder
Get help finding the core story that creates meaning and resonance with your audience.
Run a Finder yourself, or invite up to 9 participants via a link. Participants you invite need no account of their own. The result reveals both shared direction and differences, before you decide which profile to set as desired.
BrandWriter
Writes communication in your own brand voice, grounded in archetype and Tone-of-Voice.
Improve a text you already have. The optimisation builds on a BrandCheck and uses the weaknesses it found as targets. The meaning is preserved, and the text keeps its own language. You get a before-and-after score on consistency and differentiation, and can refine with a single click.
Write from scratch based on a short brief. You choose the content type and length, describe the occasion and optionally attach material as files or links. The text is written in the brand's voice and follows a recommended structure for the type.
- Writes towards your current brand identity or towards a desired profile.
- Follows a recommended structure for each of the eight content types.
- Invents no facts. Missing details appear as visible placeholders for you to fill in.
- Works with text only. The visual side you assess with BrandCheck.
The Brand Rose: the whole brand in one picture
A visualisation of the main results of the analysis. Twelve brand models and the Brand Index gathered in one graphic, plus a separate harmony measure.
A separate measure of whether the brand's elements pull in the same direction. Section 13, kept outside the Brand Index.
See where the brand stands, what is holding it back, and what you should do first.
Get a free brand analysisTry it on a client you know well
The first analysis is free. Pick a brand you know inside out and see whether the diagnosis matches what you already know. It is the fastest way to judge whether it holds on the ones you do not know yet.