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Benchmarkbrandvju concept

Your position set against the field of all brands analysed in brandvju. Every section is measured against the field's median, and the position is shown in five bands from clearly below to clearly above the field. The benchmark is context, never the verdict: a low level is still low, even when it is typical for the section. The report's figures are frozen the first time the analysis is viewed, so they do not drift on rereading.