Glossary →

Pitstopbrandvju concept

A short decision meeting between two steps in the brandvju process: after each Finder and after the recommendations. The pitstop creates a set of slides with the result, a proposed decision and one or two alternatives. The proposal guides the meeting, and the decision is then recorded in the platform.

← PreviousPhysique (Brand Identity Prism)Next →Positioning

See how this plays out in practice

Free brand analysis – no credit card required

Try for free