Why brandvju exists
The campaign has to ship. The content has to go out. The quarter has to close. And the brand waits, again.
The short term consistently crowds out the long term. Not out of ill will, but by structure. The brand is the company's most durable asset, yet it is only built if someone works on it systematically.
Do you recognise one of these situations?
The analysis
“We are always doing something. But I can't see whether the brand is actually getting stronger.”
You get a structured diagnosis of where the brand stands: what is strong, what is unclear, and what should be prioritised. Fifteen sections, gathered into one assessment.
The recommendations
“Management thinks in quarters. I have a hunch, not an argument.”
You get prioritised recommendations with rationale and timing. So you enter the meeting with insight instead of gut feeling.
Ready to use
“I need others to carry it out, but I lack a clear starting point to give them.”
Each recommendation is concrete and action-oriented, with a clear next step. You can use them directly as a brief, internally for the team or externally for your agency.
BrandCheck and competitor analysis
“I don't know whether what we put out actually looks like us.”
BrandCheck measures a text, an image, a page or a post against your own identity. And the competitor analysis shows both where the competitor is weak and which space is credibly left for you.
The Finder process
“We roughly know where we stand. Now we need to decide who we want to be.”
The Finder process sets the direction: archetype, Tone-of-Voice and core story. Alone, or together with up to 9 participants you invite in via a link. Set the result as your desired profile, and the platform works from where you want to be, not only where you stand today.
BrandWriter
“I have to write something that sounds like us. But what is ’us’, really, when I'm facing the blank page?”
BrandWriter writes from the analysis brandvju has already made of you. Archetype, Tone-of-Voice and core story are not something laid on top of the text. That is where the text starts. And a new analysis documents afterwards that it moved the needle.
Prioritisation
“I have a list of things I ought to do for the brand. I just don't know which one to start with.”
The recommendations are placed in a matrix by impact and effort. You see at once what the quick wins are, and what the heavy, strategic moves are.
Progress over time
“We spent time on the brand last year. Now management asks what it actually delivered.”
A new analysis is held up against the previous one. You get documented what has moved, and what is still missing. In black and white.
Coherence
“Each department communicates in its own way. Together it doesn't really hang together.”
Brand Harmony measures whether the brand's elements pull in the same direction. You see where the coherence holds, and where it falls apart.
Employer brand
“We struggle to attract the right people. I don't know whether it's our employer brand that's lagging.”
The analysis also looks at how the brand comes across as a workplace. You get a picture of what you signal to the people you want to hire.
Visual expression
“Our visual expression has grown by chance. I can't explain why some of it works.”
The analysis reads the visual signals and the traits that make you recognisable. You get language for what used to be a gut feeling.
New in the role
“I've just landed in the role. I need to understand quickly where the brand stands, without spending a month on it.”
You start with a link to the website. No preparation, no gathering of materials. One integrated diagnosis you can read straight away.
Shareable voice
“Every time someone new writes for us, I start over explaining how we sound.”
The Tone-of-Voice profile captures your voice in something concrete. You hand it to anyone who writes for you, and skip explaining it every time.
Market position
“I know what we do. I'm just not sure what sets us apart from the others.”
The analysis looks at where you stand in the field, and which space is credibly left for you. You spot what is actually yours.
Whatever situation you're in, it starts with a free analysis.
Get a free brand analysis